TTB’s STAFF MEETING
The newly employed staff of TTB’s Marketing Department have been enlightened on different issues pertaining marketing of destination Tanzania within and outside the country. In the two days seminar convened for the purpose of creating awareness on marketing issues to TTB’s newly employed staff of Marketing department a number of issues including how to improve its marketing strategies were discussed. The seminar held at National Museum Conference hall, some tourism stakeholders were invited to take part and share ideas and experience on how to best market Tanzania as a tourist destination. Among the invited stakeholders were the Chief Executive Officer of Hotel Keepers Association of Tanzania (HAT), Lathifa Sykes and the Executive Secretary of Tourism Confederation of Tanzania (TCT), Mr. Richard Rugimbana.
The Director of Marketing, MS.Devota Mdachi (right),Marketing Manager, Mr. Geofrey Meena (Left)
and Mr. Vedastus Mwita, a Senior Marketing Officer (Centre) discussing a thing prior to seminar to
the beginning of the seminar.
Chief Executive Officer of Hotel Keepers Association of Tanzania (HAT), Lathifa Sykes insisting on
something to Mr. Geofrey Meena. during the seminar
Some of the seminar participants listening to the presentation.
TANZANIA TOURIST BOARD BOOSTS CULTURAL TOURISM WITH NEW 9 TOURISM ENTERPRISES
Tanzania Tourist Board (TTB) announced the addition of nine new Cultural Tourism Enterprises which provide visitors with an authentic cultural experience and a unique insight into the daily lives of the local people. The total number of enterprises rises to 60 in the country. The Cultural Tourism Enterprises offer visitors the opportunity to leave the safari vehicle behind and spend time in local villages interacting with the people.
Serengeti cultural festival 21-23 July 2015
Serengeti Cultural Festival is the very unique annual cultural celebration event which is held in every third week of July at Mugumu town in rural Mara region, western Tanzania. About 40 kilometers from the Ikoma Gate of Serengeti national park, July 21 to 23. It is an open-air event that brings together traditional dancers from the people of tribes between Lake Zone and Serengeti national park and will give visitors to Serengeti national park a chance to supplement their game-viewing safari with experience of African traditional dance and art. Traditionally most of the festivals, exhibitions and trade fairs are usually staged in urban areas. The event will run for three days between 10:00 am and 4 pm and the participants include people of the Kurya, Ikoma, Sukuma, Jita and Ngoreme tribes. For further information about the event, you can contact the organizer of the event by telephone, +255 784402113, +255 767402113 or Email: serengeticulturalc@gmail.com, info@serengeticulturalcentre.com
THE OBJECTIVES OF CULTURAL FESTIVAL:
- Promote cultural tourism, environmental conservation, cultural heritage and provide employment opportunity to the people and entertains Tourists.
- Empower local people economically as are encouraged to vend their handcraft and work of Art in the stadium.
- Give opportunity to Companies that sponsor or contribute towards achievements of the festival to make brandings of their products or the services they offer to the community. This enables them to expand the market and customers
- Sensitize people on certain issues that confront the community through traditional arts
Venue: mugumu town. Mara region.
Date: 21-23 July 2015.
Theme: “Tourism and Development in the Community”
For further information:
Cell phone: +255 784 402113, +255 767 402113
Email: info@serengeticulturalcentre.com
Faceboo.com/serengeticulturalcentre
www.serengeticulturalcentre.com
Welcome!!!!!
TANZANIA TOURISM SET FOR ITB EXHIBITION IN BERLIN
Germany is the leading European nations with many holidaymakers, with most of them traveling to other destinations outside Europe, preferably Africa and other world destinations.
Tanzania stands among the leading African nations where wildlife and nature do attract a big chunk of German holidaymakers. From March 4 to 8 this year, over 120 executives from 57 travel and tourist companies in Tanzania will attend the annual International Tourism Exhibition (ITB) in Berlin to showcase their services and tourist products available in Tanzania.
These including travel agents, tour handling operators, accommodation establishment operators, and airline operators. Tanzania government institutions have been registered to participate at the ITB event.
Standing as a member of the East African Community, Tanzanian participants will join other participants from the regional block (East African Community) to market the regional tourist attractions under an umbrella of the “East African Expo.”
Leading tourist marketing and development institutions that will attend ITB are Ngorongoro Conservation Area Authority (NCAA); Tanzania National Parks; Zanzibar Commission for Tourism; and the Tanzania Tourist Board, the official tourist marketing institution under the government of Tanzania.
Tanzania Tourist Board’s marketing executive, Mr. Geofrey Meena, said Germany has been a good source for tourists visiting Tanzania every year. The number of German tourists visiting Tanzania rose from 36,626 in 2012 to 53,951 last year.
Ranked as Tanzania’s traditional partner, Germany is supporting wildlife conservation projects in southern Tanzania’s Selous Game Reserve and Serengeti National Park in the north.
The most attractive sites which pull Germans to visit Tanzania are the historical sites including the old German buildings, cultural heritage sites, and Mount Kilimanjaro expeditions, other than wildlife parks.
Ngorongoro Crater is among the most preferred attraction in Tanzania and which pulls in many German tourists. It was in Ngorongoro where the famous German conservationist, Professor Bernhard Grzimeck, and his son, Michael Grzimeck, were laid to rest.
Source: Appolinary Tairo
GERMAN PRESIDENT SET TO VISIT TOURIST ATTRACTIONS IN TANZANIA
The President of the Federal Republic of Germany, Joachim Gauck, arrived in Tanzania Monday evening for a five-day official tour which will take him to northern Tanzania’s famous Serengeti National Park.
Accompanied by his wife, Daniela Schadt, the German President is set to visit some tourist attractions in Tanzania, including the Azania Front Church, a Lutheran congregation house that was built in 1898 by early German missionaries in East Africa.
He is also being accompanied by a high-ranking business delegation including tourist business stakeholders, among others, in the gas, trade, manufacturing, and transport sectors.
The German President will also visit the historical Stone Town site in the Indian Ocean tourist island of Zanzibar and meet German volunteers and religious leaders in this Muslim-dominated part of Tanzania.
The Deputy Head of Mission of the Germany Embassy in Tanzania, John Reyels, told eTN that Mr. Gauck will fly to the northern tourist city of Arusha later this week to meet officials of the East African Community and the International Criminal Tribunal for Rwanda.
President Gauck is scheduled as well to visit wildlife conservation projects in northern Tanzania’s famous Serengeti National Park, the oldest wildlife protected area in Tanzania established in 1921 and later developed into a full national park through technical and financial support from the Frankfurt Zoological Society.
While in the Serengeti, the German President will hand over the Operations Command Center for anti-poaching measures established by the Frankfurt Zoological Society (Deutsche Zoologische Gesellschaft) in the Seronera area inside the Serengeti National Park.
The German government has been a leading partner with Tanzania in wildlife conservation and has been working to enhance efforts to save elephants through the Frankfurt Zoological Society.
The German government is currently supporting improvements of roads, airstrips, and housing for game rangers within the Selous Game Reserve in Southern Tanzania. The German anti-poaching and wildlife conservation program in Tanzania is worth US$51 million, running from 2012 to 2016, including US$21 million for the Selous Game Reserve.
To combat the very serious threat of poaching in the Selous Game Reserve, the governments of the United States and Germany late in January of this year, transferred a significant amount of field equipment for use by Tanzanian game wardens patroling the reserve.
The equipment included small and large tents, torches, maps, binoculars, cameras, uniforms, and boots. The German government extended its support toward improvements of roads, airstrips, and housing for game rangers within the game reserve, while the US government has supplied the expertise of US marine instructors to train game wardens on patroling techniques and vehicle maintenance.
US Ambassador Mark Childress and German Ambassador Egon Kochanke emphasized the importance of coordination of anti-poaching efforts among international partners, between the public and private sectors, and within the government of Tanzania.
US equipment and services are part of a larger Tanzania-wide, anti-poaching and wildlife conservation program worth US$40 million over the next 4 years, while the German anti-poaching and wildlife conservation program in Tanzania is worth US$51 million running from 2012 to 2016.
Ambassador Childress said: “This is a big day, but no one day can turn the tide in the battle against poaching. We need a lot of days like this.”
In addition, Ambassador Childress praised the Paul Allen Foundation for funding a new Very High Frequency (VHF) system that will allow game scouts to communicate across secure channels and coordinate their anti-poaching efforts.
He also commended the Hans Jorg Wyss Foundation for its ongoing support of the Frankfurt Zoological Society’s efforts in the Selous.
German Ambassador Kochanke said: “The current poaching crisis threatens not only the survival of elephants and other wildlife in the area, but also the great potential of the Selous Game Reserve for economic development in Tanzania as a whole, and for the districts adjacent to the Selous in particular.”
Poaching is an increasingly serious threat in the Selous Game Reserve, in particular the poaching of elephants for ivory. Controlling this problem is difficult due to a number of factors including the sheer size of the Selous and lack of clear boundaries, as well as limited manpower and equipment to monitor and manage activities in the reserve.
An aerial wildlife census in 2013 funded by Germany determined elephant numbers had declined from over 39,000 in 2009 to just over 13,000 in 2013. Between 2010 and 2013, 17,797 kilograms of illegally exported Tanzanian ivory (4,692 elephant tusks) were seized at overseas ports.
Solutions to the poaching of Tanzania’s wild elephant population are challenging and complex, but the US and German governments are committed to cooperating with the government of
TANZANIA TAKES MEASURES TO ENSURE SAFETY OF TOURISTS AGAINST EBOLA EPIDEMIC
Following the recent outbreak of Ebola in West Africa, Tanzania Tourist Board (TTB) would like to issue this formal statement to reassure all Tourists and Visitors visiting Tanzania that close monitoring procedures are being undertaken in ensuring Tanzania remains to be Ebola Free.
HON. LAZARO S. NYALANDU, MP, TANZANIA’S MINISTER OF NATURAL RESOURCES AND TOURISM PRESENTS THE ANNUAL TANZANIA TOURIST BOAR
(September 25, 2014, New York, NY) Hon. Lazaro S. Nyalandu, MP, Tanzania’s Minister of Natural Resources and Tourism joined by H.E. Amb. Liberata Mulamula, Tanzania Ambassador to the United States and Allan Kijazi, Director General, Tanzania National Parks presented the annual Tanzania Tourist Board Awards to three of the honorees at Africa Travel Association’s (ATA) ninth annual Presidential Forum held at New York University.
Tanzania Tourist Board and Tanzania National Parks were sponsors of the Presidential Forum. Hon. Nyalandu was also a speaker on ATA’s Ministers Open Forum on Africa Tourism. TTB selected the annual Africa Travel Association Presidential Forum to present the awards to show support for ATA’s ever expanding global reach in promoting tourism to the Continent of Africa
The three honorees who received TTB Awards were:
CNBC’s Secret Lives of the Super Rich received the Tanzania Tourist Board Broadcast Media Award for their season premiere episode featuring Tanzania’s Serengeti National Park as part of the Abercrombie & Kent Private Jet tour. Ray Parisi, Executive Producer and Jessica Joseph, Producer, accepted the award on behalf of the television program.
Abercrombie & Kent received the Tanzania Tourist Board Tour Promotion Award in recognition for their tremendous support in hosting major broadcast projects featuring Tanzania. Norma Spadola, Sales Director, accepted the award on behalf of A&K.
Turkish Airlines won the Tanzania Tourist Board Airline Award in recognition of their support in hosting Tanzania’s first all USTOA-member tour operator educational trip. Alp Ozaman, Regional Marketing Manager, accepted on behalf of Turkish Airlines.
The Awards program was created in 2000 to recognize and show appreciation to the travel professionals who have worked hard promoting and selling Tanzania in the US market, as well as to provide an incentive to increase the numbers even more in the coming years. The awards were also created to recognize and show appreciation to the media who have created stories on the excitement and diversity of travel in Tanzania.
Tanzania named by FOX TV NEWS as one of top five of the WORLD’S MOST “STUNNINGLY BEAUTIFUL” COUNTRIES TO VISIT
Tanzania has been listed on top five of the WORLD’S MOST “STUNNINGLY BEAUTIFUL” COUNTRIES TO VISIT. Tanzania packs a lot of game reserve into a land area that is only two-fifths larger than Texas, including the incomparable plains of the Serengeti — 6,000 square miles of savannah teeming with hordes of wildebeest, gazelles and zebras and their predators. Their annual search for new pasture and waters is the largest remaining unaltered animal migration in the world. Tanzania can also boast Africa’s highest mountain, Kilimanjaro, whose forest slopes and savannah are a last refuge for many endangered species.
The snowy peak of Africa’s highest mountain looms over a vast savannah as well as mountain forest on its higher slopes and an Alpine desert above them. The park is home to 140 species of mammals, many of them rare or endangered such as the African elephant, and a wide range of flora.
Tanzania’s Mwiba Lodge, a new luxury tented camp lodge, located in the southern Serengeti area on a 125,000-acre private wildlife reserve, is featured in a two-page spread in Forbeslife, a luxury lifestyle magazine titled “Mwiba Lodge Luxury: Outstanding In Africa!”.
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SWAHILI INTERNATIONAL TORISM EXPO IS A UNIQUE PLATFORM – HON NYALANDU
By: Geofrey Tengeneza
The Minister for Natural resources and Tourism has appealed to tourism stakeholders to make use of the newly established International Tourism Fair in Tanzania to be known as Swahili International Tourism Expo (S!TE) as a tourism business linkage between local and international enterprises as well as unique platform to market and promote destination Tanzania.
Unveiling and officially announce the establishment of the new International Tourism Fair in Tanzania to be known as Swahili International Tourism Expo (S!TE) at Serena Hotel Minister Nyalandu said “I urge all tourism enterprises to seize this opportunity which will enable them link their tourism businesses with regional and international tourism markets´.
He said that though Tanzania is blessed with unique natural and cultural attractions, we cannot rely merely on the abundant tourist attractions. It is important that we work harder than ever to capitalise on the ‘top of mind’ awareness that our previous efforts have generated for the country. As a nation, we need to make concerted efforts on strategies to promote our attractions.
S!TE, Tanzania’s first ever International Tourism Expo, will be held annually in October at the Mlimani City Convention Centre in Dar-es-Salaam and focuses on inbound and outbound travel to Africa and takes the format of a travel and trade exhibition with a conference element focusing on topical tourism, sustainability, conservation and other market related issues.
Dar es Salaam has been strategically selected as a place for staging the fair because of its geographical location, adequate air access; the existing ‘state of the art’ and readily available infrastructure and amenities suitable for establishing an international tourism fair. The first S!TE will be held from October 1 – 4, 2014 at the Mlimani City Conference Centre.
The effort to establish S!TE in addition to promoting Tanzania as a preferred tourist destination is intended to link the Small and Medium Tourism Enterprises (SME’s) with the international Tourism market. It is a fact that many Tanzanian tourism agencies are small-scale enterprises, which have limited capital and ability to access to international tourism markets. The S!TE and in particular the hosted buyer programme will help address this challenge.
In February 2013, the Tanzania Tourist Board (TTB) entered into partnership with Pure Grit Project and Exhibition Management LTD (formally known as Witch & Wizard Creative (Pty Ltd)) to establish an International Tourism Fair in Tanzania, known as Swahili International Tourism Expo (S!TE), with effective from October, 2014. Pure Grit Project and Exhibition Management LTD is the company that manages the INDABA Tourism Fair, one of the largest tourism marketing events on the African calendar and one of the top three ‘must visit’ events of its kind on the global calendar.