The Tanzania Tourist Board (TTB) led team Tanzania comprised of 52 private companies and public institutions to participate in a four-day INDABA Tourism Fair in Durban, South Africa, at the Albert Luthuli Convention Center (ICC) from April 11 – 14, 2013. The Fair was organized by Witch & Wizard Creative (Pty) Ltd.

INDABA which the biggest tourism fair in Africa so far attracts many exhibitors from all over the world every year.

Meanwhile, The Tanzania Tourist Board (TTB) has introduced during the INDABA, it newly established international tourism fair known as Swahili International Tourism Expo (SITE) effective from October, 2013  which be run in  partnership with Witch & Wizard Creative (Pty) Ltd, of South Africa,

The Marketing Director of Tanzania Tourist Board, Ms. Devota Mdachi introducing the Swahili International Tourism Expo (SITE)

Swahili International Tourism Expo (SITE) is Tanzania’s first ever International Tourism Expo, developed by Tanzania Tourist Board to be held annually for four days in October at the Mlimani City Convention Centre in Dar-es-Salaam, Tanzania’s commercial capital located along the coastline of Tanzania, East Africa, this year will be held from 2^nd to 5^th. SiTE will focus on inbound and outbound travel to Africa and is expected to draw hundreds of tourism and travel professionals from all over the world. The Expo will take the format of a travel and trade exhibition with a conference element focusing on topical tourism, sustainability, conservation and other market related issues.

The planning for Swahili International Tourism Expo has taken cognizance of the continued existence of Karibu Travel & Tourism Fair (KTTF) which has been running in Tanzania since the year 2000, and the need to ensure that, the two fairs complement each other.  KTTF which is held in Arusha in June each year focuses on the regional market, while the Swahili International Tourism Expo will be held in Dar es Salaam in October each year and will exclusively focus on international clientele.

exhibitors and visitors listening to the announcement of the SITE

The word “Swahili” is an Arab word, meaning “the coast”. Ultimately it came to be applied to the people living on the East Africa coast and their language. The ‘Swahili’ coast refers to The Mystical Islands of Zanzibar and Tanzania mainland’s coastline which boasts of 805 kilometres of palm fringed unspoilt beaches. Tanzania’s rich culture and history traversing from a blend of African, Arabic, Persian, Indian values are what make Tanzania’s people and their language- stand out from other cultures in the world.

Don’t miss another unique opportunity to meet, network, negotiate and conduct business with the global travel trade.