TTB SPORTS OPTION CAMPAIGN MOVES TO USA

Tanzania Tourist Board (TTB) promotion campaign via sports option has moved to the United States of America. This follows the signing of a Memorandum of Understanding (MoU) between the Tanzania Tourist Board (TTB) and Washington – based Seattle Soccer LLC (SSL) which took place in Dar Es Salaam in mid July 2012.

The inauguration of the campaign, which is jointly funded by the TTB, Tanzania National Parks (TANAPA), and The Ngorongoro Conservation Area Authority (NCAA), took place at Renton

The ceremony was also attended by the Minister of Natural Resources and Tourism, Hon. Khamis Suedi Kagasheki (MP), as leader of the Tanzania Delegation.

According to the MoU, Tanzania’s tourist attractions including National Parks, Ngorongoro Conservation Area, Culture, Beaches and Historical sites, would be displayed during major league soccer events of the season to attract more tourists from the US market.

After holding talks with the campaign hosts, The Tanzania delegation travelled to New York, where they met other tourism stake holders.

At the same time, TTB renewed it campaign contract with Lantech Service Limited of London to carry over the tourism promotion activity to the next English Premier League kicking off mid August 2012 to May 2013.