Where can i get a rim fixed Potholes can wreck a rim, but there are several different techniques to straighten rims. The 'cold roller' technique leaves the affected area of the rim weaker than before, other techniques do not. It is often easier to bend a rim from the inside. Custom rims look great but the lighter they are the more susceptible the rim is to being bent. Whether the rim can fixed at home or taken to a professional depends on the amount of damage.