Positioning a business should be a priority for any entrepreneur who wants to take their work project to another level. Therefore, in this post, we will focus on the beauty sector to learn how to use SEO in your marketing strategies for beauty salons.

The first thing you should know is that search engine optimization (SEO) can exponentially increase visits to your website. However, contrary to what many people think, there are no magic formulas to achieve this goal in a few days or fast review of paperhelp.org, and it requires constant optimization work.

Once we have focused on various aspects - both technical and formal - to improve the usability of our site, we can begin to attract a greater number of leads and build loyalty among our target audience.

HOW TO ACHIEVE A GOOD SEO STRATEGY FOR BEAUTY SALON MARKETING

The aesthetic centers are within a sector that must offer a product -in many cases with medical treatment- that gives security to the customer who is willing to pay for their services.

It is important to offer useful, truthful, and reliable information in this sense.

Having quality content can differentiate us from the rest of the competitors, improving our organic traffic significantly. But, where do I start?

KEYWORD RESEARCH AS A SEO MARKETING IMPROVEMENT FOR BEAUTY SALONS

To avoid shooting into the void, the best option to refine our SEO efforts is the development of Keyword research -or keyword research- that focuses on the searches that users enter in a search engine when trying to find aesthetic services.

Some examples could be: "hair grafts," "intimate anti-aging," "laser hair removal," among others.

This is how we will get to know our buyer persona and offer content more oriented to their search intention. Obviously, the more we know about our target audience and get closer to their search intent, the closer we will be to conversion.

Tell Google who we are

The Google bot performs periodic inspections of our website to identify who we are and what we do within a certain industry. If the description of our site is not implemented correctly or is simply not found, it will generate errors that can influence our visibility.

Remember to always include a clear title that indicates what services your esthetic center offers. Your title and its description will be the best guide for Google to offer your content to your potential clients.

Try that this title does not exceed 70 characters and include the main keywords of your business.

The importance of geolocation

If your beauty salon is located in a small town or city, the geolocation factor is important, which we can use to try to focus our positioning efforts in a smaller range of space.

That is why, if our beauty salon is located -for example- in Marbella, we should use a longtail keyword that includes the terms "beauty salon in Marbella." This way, it will be possible for people close to your business to find you.

Our Google My Business listing is another point that we can enhance when discussing geolocation. This will be our "record" for the user, where we can include opening hours, services, addresses in Maps, or receive user feedback through their ratings.

Create a blog to publicize your services

In a world where content is king, it is vital to create a blog where we reinforce the main services of your beauty salon.

We can achieve this by including in our posts the main keywords that we want to position for different topics: treatments against wrinkles, intimate anti-aging, treatments against snoring, wart removal, among others.

In the blog of your aesthetic center, you must offer relevant information to the user and create a content cluster that points to our category or main topic.

If we are talking about easy rejuvenation, let's create different contents about wrinkle removal, eye bags, crow's feet, creating an internal link that favors our category. Imagine a subset of pages focused on linking to the page we are interested in positioning.

Create a smart Linkbuilding strategy

Now that we are creating interesting content around our beauty salon, it's time to coordinate a Linkbuilding strategy to boost our website's visibility.

But let's not be impatient. Not just any link or backlink will do. Let's look for a link that Google can track (dofollow) in media or blogs that have topics related to our clinic or center and see that the Domain Authority (DA) is relevant.

We can use what is known as Guest blogging (create content in exchange for a backlink in a related blog), participate in specialized forums, and even manage the purchase of links bought in the media to reinforce a topic or landing page of our page.

WHAT SEO TOOLS CAN WE USE IN OUR MARKETING STRATEGY FOR BEAUTY SALONS?

Several tools can help you improve the SEO of your aesthetic center. Some are paid and used professionally by specialists and agencies, but others are as easy to use as the Google search engine itself.

Semrush

Semrush is one of the favorite tools for SEO consultants of any agency. With this tool, you can get a first visual idea of the organic traffic coming to your site with friendly graphics that indicate the growth trend or Google updates.

The tool will also know your main keywords and study the competition (benchmarking). Although it is paid, it is possible to perform ten queries per day in its overview.

Sistrix

Sistrix is well known for its famous visibility graph, which gives the positioning and possible drops of our organic visibility visually. It also allows performing keyword searches and a good analysis of the competition. It is one of the most expensive tools on the market.

Ahrefs

One of those all-terrain SEO tools that will allow us to analyze our main keywords compares them with those of the competition to see the positions in which they are in the SERPs or which ones we should improve. Ahrefs is popularly known for its backlink analysis function, being the complete tool in this regard. It is also a paid tool.

Keyword Planner

This tool is part of Adwords and is one of the most useful tools when performing keyword research. We must enter all the terms related to our sector of aesthetic centers so that the software will give us the search volumes and relative ideas. Although it is necessary to have an active Adwords campaign, we can use it free without approximate search volumes.

Google Trends

With Google Trends, you can enter terms and know the search trend in a certain period of time and certain locations (even cities within a country). Although we must include terms with an interesting search volume in our geography, this tool is free.