Contributing to the reduction of abject mass tourism affects in Zanzibar and promotion of the welfare of the tourism, Hospitality and Conservation of natural resources as well as national heritage and empowering local people and members of the forum through capacity building, resources sharing and advisory services.

Kuchangia katika kupunguza umasikin utalii wingi huathiri Zanzibar na kukuza ustawi wa utalii, Ukarimu na Hifadhi ya rasilimali za asili kama vile urithi wa kitaifa na kuwawezesha watu wa ndani na wajumbe wa jukwaa kwa njia ya kujenga uwezo, huduma za rasilimali kushirikiana na ushauri.