OUR PARTICIPATION WAS FRUITFUL – DEVOTA

Tanzania has successfully participated in the 50th edition of ITB which ended recently in Berlin Germany by using the event as a unique platform for marketing destination Tanzania and her tourist attractions as well as participants being able to make good business deals apart from many visitors flocking at the Tanzania stand throughout the show.

According to the Managing Director of Tanzania Tourist Board Ms Devota Mdachi a total number of 90 private and public companies from Tanzania participated in this year ITB show which took place from 9th -13 March, 2016 in Berlin.

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‘We are pleased that we fully utilized some of the events at ITB such as the East African Community day that we hosted at our stand, media interviews by International television and radio stations, and other professional meetings that ran concurrently with the show to aggressively market our tourism attractions ” says Ms Devota.

On his part the Marketing Manager Mr Geofrey Meena noted that out of 90 companies 59 showcased the country’s spectacular tourism attractions as well as their services under TTB stand to tourism and travellers and travel trade professionals worldwide. Other 14 companies were under Zanzibar Tourism Investment (ZATI) whereas 10 companies participated under African Travel and Tourism Association (ATTA) and the rest participated privately. Team Tanzania comprised of 56 companies from the private sector including Tour and Travel operators, and Accommodation facilities. Three (3) institutions from the public sector took part in ITB 2016, these were: Tanzania Tourist Board, Tanzania National Parks and the Tanzania embassy in Germany.

More than 187 countries and 10,000 companies participated in the ITB 2016 which also attracted 196,000 visitors from all over the world.